How the Gossip Weeklies Reduced 14 Celebrity Coachella Parties to Print - Scorecard

LaCoste Live Pool PartyHere’s how 14 different celebrity-driven Coachella parties on Weekend 1 (Thurs Apr 12-Sun Apr 15) got reduced by the gossip weeklies:

  • People Magazine - nothing* (*quick flip through, might have missed)

  • US Weekly - 2 party photos (Kellan Lutz@Neon Carnival, Josh Jackson/Diane Kruger@LaCoste),  1 text sighting (Aaron Paul@Guess Hotel)

  • In Touch - 1 page of 4 Coachella photos total (3 unbranded from concert grounds, 1 of Lea Michele @ LaCoste)

  • Life & Style - 1x party photo (Connor Cruise @Hard Rock House), 1x cocktail  photo recipe inset fr Hennessey/Details event, text sightings X2 (Josh Hutcherson@GuessHotel, Mischa Barton@Lexus/Tinto dinner in Saguaro Hotel)

  • Star  - 2 page photo spread of general Coachella grounds, including 1x photo Emma Roberts/Chord Overstreet bumpercars @Neon Carnival (Seth Browarnik’s photo), 1x photo Vanessa Hudges@GuessHotel

80-90% of the coverage was celeb candids on the actual festival grounds.

Rihanna in crowd calvin harris Coachella<—Picture that appeared in nearly all weeklies.

Austin Butler Vanessa Hudges Coachella 2nd most placed photo/variation of same couple —>

Source: Weeklies that hit newstands Wed, Apr 18, all with Brad/Angelina engagement as their cover story, and issue date Apr 30, 2012.

Disclaimer: Obvious comparison interest and bias as a digital party columnist whose coverage came out 3 days earlier.

Cold-chella Scene: Photos from the Frosty Fiestas | TheWrap Music

Party Report w/ Mikey Glazer

RIGHT NOW in ASPEN: Kevin Costner, wife, kids @ Boogie’s Diner. “So hot” (Thurs 135PM)

JUST NOW: Nightlife boss @BrentBolthouse hiking Runyon solo. Talking on phone “20,000 a night times 365 days…” (Wed 12:42PM)

RIGHT NOW: Pre-jail spirits! @FloydMayweather shopping at Lee’s Discount Liquor in Las Vegas. Thx, @iWags (Fri 11:36PM)

RIGHT NOW: Pre-jail spirits! @FloydMayweather shopping at Lee’s Discount Liquor in Las Vegas. Thx, @iWags (Fri 11:36PM)

EARLIER: Lumberjack Ethan Hawke + dog @ 22nd + 9th. Trucker hat, blue plaid. Waiting for light, holding iphone gazing at cars(Th8:38A)

EARLIER: Lumberjack Ethan Hawke + dog @ 22nd + 9th. Trucker hat, blue plaid. Waiting for light, holding iphone gazing at cars(Th8:38A)

JUST NOW: Tipster - @ddlovato Demi Lovato shopping @ Topanga Mall. Thx, @cassgaff. (Wed 1:04PM)

RIGHT NOW: Kate Bosworth shopping @BristolFarms on Sunset Blvd aka Weho’s 999 cent store. (Tues 2:27PM)

NOW: New millionaire #Survivor winner @SophieBClarke backstage, “not dropping med school” (Sun9:32P) http://t.co/8EtwU6Vr

NOW: New millionaire #Survivor winner @SophieBClarke backstage, “not dropping med school” (Sun9:32P) http://t.co/8EtwU6Vr

EARLIER: Muppet Man Jason Segal @theDen on Sunset solo orders bottle of woodchuck cider. Baby shower grp descends (Sat 5:45P)

JUST NOW: Hot in Cleveland’s Wendie Malik xmas shopping @hiptiqueLA in Santa Monica. (Sat 1:05 pm)

RIGHT NOW: Day before live #Survivor finale, @JeffProbst @ Pick Up Sticks in studio city (Sat 11:42am)

RT @theparlouron3rd: @CelebSightings We’ve fed you digitally for years, come by our party Sunday night so we can feed you in person! You …